This is the number that stops you in your tracks: sold more than one billion servings. That’s an impressive number for a product that has never been on store shelves (until now). But this protein superfood shake has served satisfied customers for over 15 years, and unlike many food brands that build momentum on messages of quality and potency, but gradually dilute that quality with bottom line profits, Shakeology has maintained, if not improved, its standard of excellence and effectiveness even to this day.
The big picture: what the numbers show
According to BrandRated.com’s selection, Shakeology holds average rating of 4.2 out of 5 stars on Amazonwhere the most popular product, the Chocolate Vegan 30-serving package, consistently gets rave reviews. On Trustpilot, the picture is similarly warm among fans: an analysis of reviews on HonestBrandReviews.com showed that 66% of Shakeology reviews are rated Excellent or Excellent.
It’s worth noting up front — as many review sites note that Shakeology was sold through a network of independent “beach body trainers,” many of whom received commissions from sales. In 2024, BODi closed the chain and transitioned to a multi-channel sales model that will include retail.
Many of the reviews come from former Beachbody trainers, but many unrelated reviewers also speak positively, and their votes make up a large portion of what follows.
What customer reviews say:
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Taste is the most frequently repeated compliment
The one thing that comes up time and time again in positive Shakeology reviews is the taste. An analysis at EnvisionSolutionsNow.com noted that “excellent taste of cocktails” was the most frequently repeated positive point in both professional and customer feedback.
On Amazon, one reviewer wrote:
“Best tasting and most consistent shake on the market! Tried a few others that tasted awful and watery.”
Another Amazon customer connected:
“I like that it’s a deep chocolate flavor without being too sweet.”
And from Influenster.com, a reviewer announced:
“Vegan chocolate is definitely my favorite because it tastes amazing…I love this protein powder! I’m not a fan of protein powders to begin with as they usually always have an aftertaste; but not this one! I’ve had it in smoothies, chocolate mousse, ice cream, etc!”
Ryan and Alex—two engineers who have published a detailed 10-year case study on their website, RyanAndAlex.com—put it simply:
“I would never pay that kind of money or drink a cocktail every day if I didn’t like the taste.”
They continue to point out that Chocolate and vanilla are the most popular flavors among them customers who are valued for the versatility of the recipes. (Note: Ryan and Alex appear to have been Beachbody coaches.)
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Satiety and craving control
The second most significant positive theme is how well Shakeology handles hunger. Not only is this confirmed by BODi’s clinical research, but it’s also important to the product—it’s positioned not as a superfood protein shake, but as a complete nutritional shake designed to eliminate junk food cravings.
From the feedback section of the BODi website:
“Shakeology helps curb my sweet cravings, gives me energy, and helps with my results! I’ve tried other shakes before and never had the success I had with Shakeology.”
“Shakeology makes me snack less because I know I’m putting in the effort to get results and fuel my body with what I need.”
A review compiled on HonestBrandReviews.com quotes:
“Shakeology has completely changed my eating habits. I get what I need from a shake and feel full instead of mindless snacking with no nutritional value.”
“Shakeology gives me energy, provides my body with the real nutrients it needs, nourishes my muscles and makes me feel satisfied.”
An anonymous Ask MetaFilter user who was a regular customer (not a trainer) wrote:
“I’ve been using Shakeology for a few months now, it definitely reduces my cravings for unhealthy things and I feel better/healthier in general.”
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Nutritional density is the all-in-one appeal.
One of Shakeology’s main selling points is that it combines protein, fiber, probiotics, prebiotics, adaptogens, antioxidants, and superfoods into one serving—saving customers the hassle of shopping for and managing a cupboard full of supplements.
Here’s how customers describe it on Amazon:
“Shakeology is a great liquid meal that’s packed with lots of superfoods and easy to make.”
“Tastes great with milk, half a banana and a teaspoon of almond butter. Very filling and satisfying. Helps with elimination.”
A reviewer on Influenster made the comparison of values obvious:
“The price may be higher than protein powders, but this isn’t just your average protein powder—the extra supplements you’ll need to take on top of your regular powder make it well worth the money.”
Ryan and Alex of RyanAndAlex.com framed it in their 10-year review:
“Using Shakeology is like daily nutritional insurance that keeps us from cheating and staying on track.”
One of their customers, quoted by RyanAndAlex.com, added:
“I know a lot of people who complain about the price, but my motto is, you get what you pay for. The shakes are packed with nutrient-dense and superfoods. I drink them every day as one of my meals.”
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Loss of weight and energy
Supporting weight loss and boosting energy levels round out the main reasons why this shake has reached billions in sales, as read in BrandRated.com’s aggregated reviews.
The majority of Trustpilot reviewers who rated Shakeology positively said it was “changed their eating habits” gave them sustained energy and helped them achieve their weight loss goals.
On Amazon, one buyer wrote:
“Best shake I’ve ever had! It gives me a lot of nutrients that I need but can’t get enough of. I’ve noticed a huge improvement in my weight loss journey since I started drinking this shake daily!”
A review by EatProteins.com (published in 2026) summarized the larger picture well: “Long-term users report consistent satisfaction after years of daily consumption. The product creates strong brand loyalty among Beachbody/BODi program participants.”
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Vegan and plant-based options
Shakeology has built a loyal following among plant-based eaters who appreciate that many of the flavors are completely vegan without compromising on taste or nutrition.
BrandRated.com noted that positive Trustpilot reviewers often highlighted the brand variety of vegan options as a key reason why they love the product.
So why has Shakeology sold over a billion servings?
A billion servings is a great number for a premium product. So what accounts for such steady demand for more than 15 years?
It fills a real nutritional gap. When Shakeology launched in 2009, the “superfood shake” category didn’t even exist. This is stated in BODi’s own blog “Shakeology created the superfood shake category 15 years ago.” Especially for its own CEO, who is a self-proclaimed “vegetable hater,” he was tasked with creating Shakeology for people who couldn’t—or wouldn’t—get their recommended daily servings of fruits, vegetables, and fiber.
It fits incredibly well with the fitness ecosystem. Shakeology does not exist in isolation. It’s sold alongside more than 140 fitness programs like P90X, Insanity, 21-Day Fix, and other high-impact home workout programs, and often a monthly subscription to Shakeology comes with a free trial of BODi’s fitness platform. People who want to make a real lifestyle change find that the combination of a new fitness program and shakeology is the combination that has given them the best results.
It tastes good enough to be a habit. This point cannot be overstated. A healthy product that people hate to drink is rejected over time. Shakeology’s consistent praise for its taste has helped turn it into a daily ritual rather than a chore for millions of customers.
It continues to develop. BODi regularly publishes updates to the Shakeology formula, and co-authors Isabelle Daikeler and Darin Olien meet monthly with the R&D team to review ingredients and testing standards. This team is demanding. And the 2024 launch of the 0g Sugar Shakeology line is one example of how the brand is responding to changing consumer priorities without compromising on taste and nutrition.
Fair Note
It would be remiss not to acknowledge that some Shakeology reviews online are mixed. Critics point to the high price — though their comparisons tend to be to simple protein shakes or simple greens powders that lack the all-encompassing nature of Shakeology. Some users said that they had digestive problems, but they solved them by cutting the portion size in half. The EatProteins.com review notes that there are complaints about the product related to unsubscribe issues, a separate issue from the product itself, which BODi believes has been resolved with their switch to Shopify and easy-to-use subscription management software.
The positive reviews reflect the true and loyal customer base that Shakeology is dedicated to – for taste, nutrition, convenience and healthy habits. It’s a significant story that confirms that the first billion servings sold will not be the last.
Advisory Sources: BODi/Beachbody Official Website, Amazon Customer Reviews, Influenster, BrandRated.com, RyanAndAlex.com, HonestBrandReviews.com, EatProteins.com, EnvisionSolutionsNow.com, Ask MetaFilter, BusinessWire Press Release (June 2024).
