{"id":2776,"date":"2026-07-18T20:19:08","date_gmt":"2026-07-18T20:19:08","guid":{"rendered":"https:\/\/xrpfaucet.site\/?p=2776"},"modified":"2026-07-18T20:19:08","modified_gmt":"2026-07-18T20:19:08","slug":"discount-chain-to-close-75-locations-calling-its-stores-substandard","status":"publish","type":"post","link":"https:\/\/xrpfaucet.site\/?p=2776","title":{"rendered":"Discount chain to close 75 locations, calling its stores ‘substandard’"},"content":{"rendered":"

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Companies rarely tell you that they have a bad product, but in rare cases, accepting the need for change and acknowledging the problems helps transform a brand. <\/p>\n

In 2009, for example, Domino’s shared some of its internal focus group videos on YouTube. <\/p>\n

\u201cThose video sessions were brutal. Consumers hated Domino’s pizza. In one video, a woman said, “Domino’s pizza crust looks like cardboard to me.” Another added: “The sauce tastes like ketchup.” “Worst pizza I’ve ever had,” said a third Business age<\/a>. <\/p>\n

This proved to be the start of the company’s “Pizza Turnaround” campaign, a reboot of the brand based on the recognition that its core product needed refinement. <\/p>\n

Dollar Tree does the same, but only admits that many of its stores are “substandard” and plans to fix them, rather than running ads with those words. <\/p>\n

In addition, the chain has committed to closing a number of locations in 2026. <\/p>\n

Dollar Tree makes a startling admission <\/h2>\n

Domino’s admitting its bad pizza worked because even bad pizza is pretty good, and even though sales were down before this ad aired, the company still sold a lot of pizza. <\/p>\n

Dollar Tree’s recognition is a little stronger because its stores are its product, and it says so many of them have significant room for improvement. <\/p>\n

Truist Securities’ Scott Ciccarelli addressed the issue during Dollar Tree’s first quarter earnings report<\/a>. <\/p>\n

\u201cSo you talked about making progress on the initiatives that you presented at the Investor Day. I think one of the ones that really stood out was your gold shop goals and how most of your shops are mostly low quality by your own standards. So can you help us understand the progress you have already made in improving store standards?’ he asked. <\/p>\n

More Retail:<\/strong> <\/p>\n

CEO Michael Creedon hit back at him, pulling no punches. <\/p>\n

\u201cAnd just to correct, I think 42% is what we showed. So most were not below our standards. But where the average retailer is chasing 15%-20% of their stores, we were chasing 42% below our standard,\u201d he said. <\/p>\n

The chain, he added, has lowered that number. <\/p>\n

\u201cSo this is what I showed at the Investor Day; it is considerably high. Today it is less than 1\/3. So we didn’t disclose it. But I’ll tell you right now it’s less than 1\/3, still not what we want, but a significant improvement,\u201d he added. <\/p>\n<\/p><\/div>\n